By Wes Sovis, Digital Communications Manager With in-person events still some way off on the horizon, association marketers are optimizing their digital strategies to keep members engaged, informed, and aware of virtual learning opportunities. A large component of membership engagement, especially during the pandemic, takes place on social media. If…

By Wes Sovis, Digital Communications Manager Few things mark the approach of a new year than when the CAE prep courses open! For 2021, those sitting for the CAE examination will still be able to find the exact course that best suits their needs and schedule — and also have…

By Wes Sovis, Digital Communications and Marketing Association leaders have created positive forward momentum, providing support and understanding for the members, boards, and employees they serve despite tremendous adversity. But what keeps them going? …

By Wes Sovis, Digital Communications Manager With association events increasing in complexity due to the adoption of virtual and hybrid experiences, some associations find organizing and promoting their events has become overwhelming. How can association leadership address the complexity and skills gap without making permanent changes to staffing? Event planners…

By Wes Sovis — Digital Communications Manager When you talk to association executives about how their remote work situation has been, experiences vary greatly. The struggling organizations have a common denominator: slow or non-existent adoption of the necessary technology to set their employees up for success. Even if your association…

By Donna Oser, CAE Sometimes our experiences line up in such a way as to drive home a specific message. This week, two of my experiences lined up just so. First, I had the pleasure of learning from Rhea Steele, CAE, in yesterday’s Thought Leader Webinar on Sunsetting Programs. Rhea…

By Wes Sovis In Part Two of our series on how associations can increase internal capacity without adding to their headcount, our focus takes a more in-depth look at some of the advantages of working with firms that differ from the traditional AMC model. While the thought of working with…

by Donna Oser, CAE We had the opportunity to spend time with a smart group of association CEOs this week at the Executive Forum. One of the activities Forum attendees engaged in was a strategic juncture analysis. …

By Wes Sovis When we think of a consumer’s buying experience, we typically think of the old-fashioned sales funnel. It’s simple, it’s clean, and it looks great in our marketing reports, so we continue to use it. But we know that consumers rarely travel neatly from the top of the…