How Contracting with a Meetings Professional Can Boost Your Bottom Line

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How an Event Planner Can Help Your Association

Lauren Mentz, CMP, Director of Event and Publishing Services at AOE, explains that hiring a meeting planner can add a great deal of depth to your team. “Meeting planners have the knowledge, expertise, and experience planning a wide range of events in a variety of formats.” In short, an association isn’t getting an extra hand to stuff welcome packets. They’re getting an experienced event professional with valuable contacts, established processes, and a proven track record of effective project management.

Getting the Most Out of Working with a Meeting Planner

The key to getting the most out of your relationship with an event planner is simple. Lauren says communication is critical. “Have a clear understanding of your event needs and your organization’s capabilities. Communicate your vision and goals for the event, as well as your event requirements. The meeting planner needs to understand what responsibilities the organization is retaining and what responsibilities the planner will be taking on.”

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